10 Tips for Link Building and SEO: Part Two • Anna Colibri

Welcome back for Part Two of our 10 Tips for Link Building and SEO!

As the top San Francisco B Corp-certified digital marketing agency, Colibri Digital Marketing answers a lot of questions about link-building resources, and about some of the lesser known avenues for creating strong backlinks. We’ve put together this helpful guide to showcase some of our favorite tips and tricks for generating the backlinks your business needs to get a leg up on the competition. If you missed Part One, go ahead and give it a read-through first. It gives you a quick refresher on the basics of linking, and it introduces some of the acronyms and examples that I’ll be using throughout Part Two.

Give it a read, bookmark it for later, share it with a friend — we hope even a seasoned SEO professional will find something new.

5. Reviews

There is a trick to it, though. Peppering review sites with obvious link-grabs (“Tony’s Pizza is the best pizza a San Francisco digital marketing agency could ask for! — Colibri Digital Marketing”) is just going to annoy users (of their site and yours) and spammy nonsense like that will quickly trash your DA. Remember the simple guideline, like with any backlink, that a review needs to be relevant and responsible, before you should consider using it as a backlink.

6. Volunteering and Sponsoring Events

7. Scholarships

8. Scraping

Here’s how scraping works. First, find a site that links to a number of your competitors. Larger, well-established sites, especially those with a big archive of back content in your industry, are a pretty strong bet. Recalling John’s hypothetical round-up blog, we may presume that he’s got years of back content, like old blog posts, linking to digital marketing sites, many of which have updated, changed their URLs, moved to new hosts, stopped hosting old content, or whatever else. Those links in John’s back archives now 404 when you click them (what are called “broken links”). By finding all broken links (using a bot to inventory a site is called “crawling” or “scraping”) you can find opportunities to nab the link for yourself. John doesn’t want broken links cluttering up his site (they’re terrible for user experience), so if you bring an error to his attention he’ll likely be glad to amend it with a functioning link. If your site offers content which would be appropriate to link to, there’s a good chance that your site can claim that backlink for its own.

9. Wikipedia

site:wikipedia.com digital marketing agency San Francisco “dead link”

This will bring up any page on Wikipedia that mentions your search phrase (here, “digital marketing agency San Francisco”) that also includes the exact-string “dead link”. Next, you start checking webpages to find out whether any of your content would be appropriate to fill the vacancy. Before long, you’ll have snagged yourself a whole pile of new hyperlinks from a site with stellar DA and towering traffic volume.

10. Directories

However, there are some directories now that are much improved over the glorified phone books of yesteryear. Directories that cater to a specific industry, for example, can help a user search for a business. Lawyers, doctors, and other professionals are a good match for this kind of directory listing, but there’d be no harm in a directory like “John’s Digital Marketing Directory Service”. So long as the directory is actually enhancing user engagement (quick rule of thumb: “would a user actually search this database to find someone like me?”) then the backlink is legitimate. If the directory’s primary function is to host links rather than to help users, then absolutely steer clear.

No Stronger Than It’s Weakest Link

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It’s fun :)

Colibri Digital Marketing

Originally published at colibridigitalmarketing.com on February 17, 2017.

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