4 SIMPLE STEPS TO WRITE THE PERFECT GUEST POST PITCH

BENEFITS OF GUEST POSTING

HOW TO WRITE A GUEST POST PITCH

STEP 1. RESEARCH YOUR PROSPECT

STEP 2. CHOOSE TOPICS TO WRITE ABOUT

STEP 3. IDENTIFY THE PARTNERSHIP BENEFITS

STEP 4. WRITE YOUR EMAIL

SUBJECT LINE

INTRODUCTION

POTENTIAL ARTICLE TITLES

THANK YOU AND GOODBYE

BEST PRACTICES

  • Be honest. Just like anything in business, do not promise things you cannot deliver.
  • Build the relationship. If you want to go above and beyond, before you reach out, share one of their articles on social media or sign up for their newsletter.
  • Stick to your values. Guest posting, especially in the digital marketing industry, can be competitive, and sometimes people forget that guest post exchanges are built on relationships. If you are just doing it for a backlink, not because you think you could benefit your partner, don’t reach out.
  • Show your previous work. Let the partner get a sense of your style and the quality of your writing.
  • Edit, edit, edit. When proposing to write for someone, you need to show them you know how to write! If your email is plagued with grammar and spelling mistakes, your chances of finding a partner are slim.

TAKEAWAYS

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I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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