A GUIDE TO CREATING SUCCESSFUL BUSINESS TO CONSUMER EMAIL MARKETING

HOW TO START YOUR BUSINESS TO CONSUMER EMAIL MARKETING PLAN

First, you have to set clear goals of what you and your business would like to achieve through email marketing. Do you want to increase sales? Would you like to create more brand awareness or generate leads?

SET GOALS AND BUILD YOUR EMAIL LIST

It’s good to have multiple goals set so you know what to focus on within your email content. Also, decide how many emails you want to send out per month or throughout the year. Then, you can also start to come up with content ideas for the first few emails you are planning to send out. You can create the email content by using the different email marketing templates that can be found online or create your own on email platforms like MailChimp.

SIGN-UP FORMS AND POP-UPS

Another way to improve your business to consumer email marketing is to always have a clear sign-up for your email list on your website home page. It could look like the picture above and having this allows people to join anytime they want, even if they accidentally ignore the pop-up or do not receive it.

AUTOMATIONS

After your email list is established, your business’s automation email is one of the first important emails you should create. For example, this could be a welcome and thank you email for joining the mailing list. This automation is then sent out each time someone joins the email list.

HOW TO SEND BUSINESS TO CUSTOMER MARKETING EMAILS

The next steps will be about how to send your business’ marketing emails:

  1. Choose an Email Marketing Service
  • HubSpot
  • Mailchimp
  • Sendinblue
  • Constant Contact

KEY TAKEAWAYS

Putting the initial time and effort into creating your email marketing plan is very important to attract new clients and increase your customer relationship management. You will have to test your email marketing before actually sending out your first email, but once your plan is fully set, you can send out your first email and start tracking your goals and the results that are achieved through email marketing. With the help of this guide, it is time for you to get started on your company’s email marketing plan!

SOURCES

Create Effective Emails and Test Them with. (n.d.). Mailchimp. https://mailchimp.com/email-marketing/

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.