Enhancing Your Email Marketing Strategy to Improve Click Through Rate

1. Don’t buy lists — let people sign up

2. Incent sign-up, newsletters, samples, and more

3. Strike while the iron is hot

4. Be personable; don’t write as a company

5. Keep hyperlinks distinct, but don’t use blue

6. Nest secondary hyperlinks in unexpected places, like images and subheaders

7. Place a clickable above the fold

8. Don’t use flashy HTML or complex design

9. Add social sharing buttons

10. Optimize for mobile

11. Track your performance!

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.