FACEBOOK 101: HOW TO CREATE A FACEBOOK STRATEGY TO ATTRACT MORE VISITORS

With COVID-19 affecting the world, several millions of people are surfing on social networks to stay updated on news from their friends, a new store in town, or to find entertaining videos. A Facebook, or an Instagram, page is the first impression your business will give your visitors. It is essential to highlight your business to attract and keep them on the page to read your content.

5 TIPS TO CREATE A FACEBOOK STRATEGY

SET UP AND OPTIMIZE YOUR PROFILE

Whatever industry your company is in, you should always add a call-to-action button. Thanks to this button, visitors can directly access your website, booking calendar, or wherever you want them to go with a single click. Don’t forget to also add a messenger button so visitors can easily contact you for any additional information.

CREATE AN EDITORIAL CALENDAR AND A FACEBOOK STRATEGY

Do you want to wake up at 8:00 am on Sunday and post content on your Facebook page? Maybe not. Use social media management tools to help create an editorial calendar. Management tools manage all publications, stories, and content so that you can clearly see and plan your posts in advance. They can help you schedule and post 10 publications at different times and different days if you want.

Keep in mind that your Facebook strategy will change with the evolution of society. Be prepared to quickly adapt to different strategies as new topics and trends appear.

POST AND OPTIMIZE YOUR FACEBOOK

  • Add images/videos
  • Stream a live video
  • Tag friends or businesses in your posts
  • Encourage others to check in to your business

This will add more attractive content to your publications for your followers or visitors. Never forget that your posts should be visually appealing to attract your visitors.

CREATE AND OPTIMIZE A FACEBOOK GROUP

TRACK YOUR PERFORMANCE WITH KPIS

  • Reach: How many people viewed your published content ? Experiment by posting about different kinds of topics. Then, you can compare and see which publications performed the best. Update your marketing strategy to reach more people based on your results.
  • Video engagement: If you use video on Facebook, it could be interesting to see how many visitors watch your videos and what topics get the most views.
  • Engagement rate: Do people like photos or videos more? Thanks to your KPI, you can figure out the percentage of people who interacted with your posts in the form of likes, shares, and comments.
  • Number of followers: Add more videos, or live videos, to grow a diverse community. Invite people to like your Facebook page or do anything else would be interested to continue on the same way.

Linking your KPIs to your Facebook strategy will immediately sharpen your page’s focus and make the relevant KPIs more obvious.

FACEBOOK BEST PRACTICES

Pay attention to your Facebook analytics. Understanding your analytics will help you to continuously apply your strategy well. At any time, you must be able to adapt your strategy so that you don’t lose followers or potential customers.

Post frequently to keep your news feed active. This will attract followers to keep at the top of the page your Facebook profile and not your competitor. Don’t forget your current followers! When you post content on social media, users will be more likely to recognize your page, click on your profile, order a product, or request your services– all because he saw your profile in the news feed consistently.

Keep in mind all of these tips to optimize your profile.

TAKEAWAYS

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Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.