FACEBOOK 101: HOW TO CREATE A FACEBOOK STRATEGY TO ATTRACT MORE VISITORS

With COVID-19 affecting the world, several millions of people are surfing on social networks to stay updated on news from their friends, a new store in town, or to find entertaining videos. A Facebook, or an Instagram, page is the first impression your business will give your visitors. It is essential to highlight your business to attract and keep them on the page to read your content.

5 TIPS TO CREATE A FACEBOOK STRATEGY

Here are some tips and tricks to optimize Facebook for your business.

SET UP AND OPTIMIZE YOUR PROFILE

Never forget to put a profile picture! Obviously, the choice is strategic, and everything is done to attract visitors to your page. Select a profile and cover photo that aligns with the company’s mission statement and brand. If you support an action or a movement, do not hesitate to highlight it so that visitors are attracted and want to discover more about your business.

Whatever industry your company is in, you should always add a call-to-action button. Thanks to this button, visitors can directly access your website, booking calendar, or wherever you want them to go with a single click. Don’t forget to also add a messenger button so visitors can easily contact you for any additional information.

CREATE AN EDITORIAL CALENDAR AND A FACEBOOK STRATEGY

Like your purse or your workday, you need to be organized. It is important to plan your marketing goals and Facebook strategy in advance. Creating a schedule for the next few weeks or months will help you to better manage your time. To do this, use a spreadsheet or a tool that allows you to write your publications in advance. If you have too much work to do and can’t find the time to post on the scheduled date, just copy and paste your text before publishing it.

Do you want to wake up at 8:00 am on Sunday and post content on your Facebook page? Maybe not. Use social media management tools to help create an editorial calendar. Management tools manage all publications, stories, and content so that you can clearly see and plan your posts in advance. They can help you schedule and post 10 publications at different times and different days if you want.

Keep in mind that your Facebook strategy will change with the evolution of society. Be prepared to quickly adapt to different strategies as new topics and trends appear.

POST AND OPTIMIZE YOUR FACEBOOK

Add value to your publications by including these optimization strategies:

• Add images/videos
• Stream a live video
• Tag friends or businesses in your posts
• Encourage others to check in to your business

This will add more attractive content to your publications for your followers or visitors. Never forget that your posts should be visually appealing to attract your visitors.

CREATE AND OPTIMIZE A FACEBOOK GROUP

The first thing to do is to name your Facebook group and understand clearly what your group is about. Today, there are a lot of groups for different subjects and interests. Write a short description in your Facebook group to help visitors understand more about your group. Then, promote your group to have a better chance of reaching new members. Of course, you will have to know how to target and advertise to the right audience To do so, understand who your followers are and what they are looking for.

TRACK YOUR PERFORMANCE WITH KPIS

Generally, we want to learn more about our followers and what they want. Gain that understanding by setting up KPIs to analyze and measure how well your audience is responding to your publications or content. Some useful metrics include:

• Reach: How many people viewed your published content ? Experiment by posting about different kinds of topics. Then, you can compare and see which publications performed the best. Update your marketing strategy to reach more people based on your results.
• Video engagement: If you use video on Facebook, it could be interesting to see how many visitors watch your videos and what topics get the most views.
• Engagement rate: Do people like photos or videos more? Thanks to your KPI, you can figure out the percentage of people who interacted with your posts in the form of likes, shares, and comments.
• Number of followers: Add more videos, or live videos, to grow a diverse community. Invite people to like your Facebook page or do anything else would be interested to continue on the same way.

Linking your KPIs to your Facebook strategy will immediately sharpen your page’s focus and make the relevant KPIs more obvious.

FACEBOOK BEST PRACTICES

It is important to create short posts with highlighted words or emojis to quickly catch the visitor’s eye. Visuals are very useful because a person only spends a few seconds on a page before moving on to another one.

Pay attention to your Facebook analytics. Understanding your analytics will help you to continuously apply your strategy well. At any time, you must be able to adapt your strategy so that you don’t lose followers or potential customers.

Post frequently to keep your news feed active. This will attract followers to keep at the top of the page your Facebook profile and not your competitor. Don’t forget your current followers! When you post content on social media, users will be more likely to recognize your page, click on your profile, order a product, or request your services– all because he saw your profile in the news feed consistently.

Keep in mind all of these tips to optimize your profile.

TAKEAWAYS

Knowing how to optimize your Facebook page is important for your business. Social networks are widely used to promote brands and their values to a larger audience. By targeting the right audience, you can work to increase the numbers of followers on your page and drive potential customers towards your website. Knowing your audience will allow you to accomplish your goal while having the flexibility to adapt a different strategy when necessary.