HOW STARTING TO BLOG IN SPANISH CAN HELP YOUR BUSINESS

THE PROS OF BLOG MARKETING IN SPANISH

While there are some crucial elements to consider when considering beginning blogging in Spanish (mainly the time investment it requires), the benefits can certainly outweigh the difficulties. Here are some of the pros, just to name a few:

  • Less competition. As of now, there are not that many businesses targeting the Hispanic community by sharing their content in Spanish. That leaves a lot of room for Spanish-focused companies to stand out with this audience.
  • Cultural Connection. Being able to speak to an audience in a language that holds a cultural relevance for them. This will help your content be more attractive and draw a sense of belonging within them. Sharing content in Spanish will help your business create a deeper emotional and cultural connection with the Hispanic community.
  • Attracting a loyal audience. Hispanics are known for being the most loyal of all ethnic groups. So by targeting them in Spanish with adapted content strategies, you could be helping your business retain a very loyal customer base.

BLOGGING IN SPANISH. WHAT DOES IT TAKE?

We have covered the basics of the advantages that blogging in Spanish can bring to your business. Now it’s time to dive deeper into some key elements that you need to consider when implementing your strategy.

TRANSCREATING, NOT TRANSLATING.

When we talk about translating, we refer to the process of turning an original or “source” text into a text in another language. This is very different from transcreating, which you will need to do if you want to adapt your content to Spanish. Transcreating is a merger between two words: translation and creation. It means that the translation you do of your content should not be a literal, word-by-word translation; that would sound unnatural and will probably not make much sense. Transcreating is a very different process in which your translation preserves the message’s original intent, context, emotion, and tone.

WORKING WITH WHAT YOU ALREADY HAVE VS. STARTING FROM SCRATCH

Another important aspect of putting some thought into your strategy is whether you will transcreate previous blog posts and content you already have or share brand new content.

ADAPT YOUR CONTENT

This last point brings us to another important principle. Whichever strategy you use, transcreating what you already have or starting from scratch, you are going to need to put a lot more effort into it than just translating word by word.

IT’S NOT JUST ABOUT THE WRITING; IT’S ABOUT THE ENTIRE BUYER JOURNEY.

When posting your article in your blog, it’s also important to remember your ultimate marketing goal. While a simple blog article could be shared to drive website traffic and boost your SEO, don’t forget that you also want the visitors reading your blog to convert from mere visitors to buyers. Always keep in mind that the reason you’re thinking of blogging in Spanish in the first place is that there’s a purchase intent from Spanish-speaking audiences that you want to capitalize on.

TIME VALUE

Time value is a straightforward but critical point. When deciding to do blog marketing in Spanish, you need to remember that you and your team will need to invest some time doing it right. To be effective, the idea is to not rush through the process. Take the amount of time it needs.

KEY TAKEAWAYS

The benefits of doing blog marketing in Spanish are plenty. It can be a highly efficient way to resonate with a fast-growing, loyal market with a strategy that currently has little to no competition. While it does require a necessary time investment, the results can be very positive for your business. It’s all a matter of doing it right. This means making sure that you’re sharing content adapted to this audience and that whatever content you share sounds natural and appealing. Remember, the key is to transcreate, not translate.

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.