How to Get Your Twitter to Appear as a Google Search Result

Top Tips To Make Your Twitter Appear as a Search Result

Optimize Twitter Account for SEO

Having your Twitter optimized for SEO is the first step to take. This will help you reach the right audience on Twitter as well as be easily indexed on Google and rank higher. There are only a few simple things to do that will optimize your account.

Match Your Username to Your Brand Name

The first step is to make sure that your brand name and Twitter username match. Not only will this help people find you on Twitter and connect your profile to your brand, but it will help increase the possibility of your Twitter appearing as a search result. If we look at the image above of Patagonia’s Twitter, you can see their username matches their brand name. When people search for their brand that keyword “patagonia” matches the keyword for their Twitter handle. If their Twitter handle was something different than their brand name, the keyword for Twitter would not be the same as their brand, so when people search “patagonia,”, their twitter would not appear.

Use Keywords in Your Bio And Tweets

Keywords are the key to SEO. When people search for a word or phrase, if your page has that keyword in it, your page will show up as a result. This goes for more than just websites, it’s the same for Twitter. Not only will this help your tweets reach more people on Twitter, but those keywords will be incorporated into Google’s search engine. If your bio says you are a B Corp certified digital marketing agency and you tweet about that as well, when people search for things about B Corp digital marketing agencies, your tweets match those keywords and could be a search result.

Add Location in Your Bio And Tweets

Like anything SEO, location helps you become searchable. This means that you want to include your location in your tweets and bio. Colibri Digital Marketing is based in San Francisco, so we like to include that in our bio as well as tweet about San Francisco related things, such as news or events. Here’s what that looks like:

Add a Link in Your Profile to Your Website

Linking your website in your profile makes your Twitter account more credible, and also helps Google connect your Twitter to your website. When people search for your website and your Twitter handle has that same keyword and link, it will have a higher chance of appearing as a search result. In general, including a link in your profile on any social media channel is important because it is a great call to action.

Use Carousels

Tweet carousels are a string of tweets linked together in a swipeable form. Instead of scrolling down to see tweets, a twitter carousel allows you to swipe left on a tweet and see more tweets from that brand. They look great in google results because they take up a lot of room and are attention grabbing. Here’s what it looks like:

  • Tweet frequently
  • Increase your following so you have a few hundred followers
  • Engage with your audience
  • Use hashtags
  • Engage with other twitter accounts

Make Sure your Tweets are Public

The automatic setting on Twitter is to have your tweets be public, meaning people who are not your followers can view your tweets. But you have the option to make your tweets private, meaning only people who follow can view your tweets. If your tweets are private they will not show up on google so make sure they’re public.

Takeaways

Twitter is a great platform for brands. By incorporating SEO into your Twitter you have the ability to reach more people and build brand awareness and recognition. These tips are easy to implement and will lead to results. Remember to use keywords and make sure your tweets are public. Good luck!

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.