HOW TO MAKE YOUR OWN SPANISH AND ENGLISH DIGITAL MARKETING STRATEGY

  • Reach a larger audience. Just like making a profile on a new social media platform introduces you to a new audience, so does adding another language to the mix.
  • Build trust. Speaking to your customers in their language helps create a deeper and more sincere connection.
  • Establish a competitive edge. Are your competitors using multilingual marketing? What does your competition look like in a non-English speaking market? Marketing in multiple languages can put you a step ahead of your competitors and help translate your brand into another market without having to start from square one.

SPANISH AND ENGLISH SPEAKING DIGITAL MARKETING STRATEGIES

SEO AND CONTENT MARKETING

  • How much time do I have?
  • Should I translate my articles or write different articles for each language?
  • Should my blogs be posted on the same site or different ones?
  • How often should I post in each language?
  • Will a translating plugin do the trick?

EMAIL MARKETING

SOCIAL MEDIA

ADVERTISING

  • Create audiences based on the language they speak.
  • Create the same ad copy in different languages.
  • Create a landing page in the appropriate ad to send people to.

TAKEAWAYS

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I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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