When someone clicks on your profile, very often the first thing they pay attention to is the “About” sections. This is why it is beneficial to ensure that you optimize the “About” info on your page. Some of the key information that gets forgotten is:

  • Phone number
  • Specialties
  • Tagline
  • Featured groups


As cliche as the saying is, a picture is truly worth 1000 words. Your profile picture and cover picture can sometimes convey more about your brand than the About section! When conducting a LinkedIn audit, always double-check to make sure you have a professional profile image, and professional cover images.


After your profile is set up and ready to be seen by the public, the second layer would be the actual content your organization wants to present to the rest of LinkedIn. Generating cohesive content for an entire organization may seem intimidating, but we have some tips and steps that everyone can follow:

  • Team highlights
  • News about your organization
  • Values and commitment to the community
  • History of the brand
  • Partnerships and co-creators
  • Industy news


LinkedIn may seem confusing, but it is just like any other social media platform! Posting quality content consistently is the best way to utilize LinkedIn to your organization’s advantage.
If you are ready to take your brand’s LinkedIn profile to the next stage, follow these steps in the article. There are also other blogs that can help improve your brand’s social media presence. If you would like more advice on LinkedIn, social media, or marketing in general, schedule a consultation with Colibri Digital Marketing today!



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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.