Learn From The Masters: How To Boss Your Ecommerce Lead Conversion

Boss that information flow

  • Fantastic product descriptions, perfectly explaining how each product works in great detail. If your products are techy, avoid overusing jargon. If you struggle with this, consider employing professional copywriters to do the job for you. Colibri Digital Marketing offers copywriting services, which could be a great solution
  • Customer reviews — positive and negative (if you cut out the critical reviews then you will look less legitimate)
  • Product demonstrations with infographics, images or video content
  • Blog posts with industry/product news and useful information for your customers
  • Buying guides and how-to guides — these will really help you to appear an expert in your industry. MacRumors.com does this really well; the affiliate site employs a neutral voice to accurately describe the different types of product in every category, and recommends which ones to buy. Your customers want quality content, full of information, in return for their time spent viewing your site

Smooth sailing for mobile devices

  • The transaction process must be optimized for mobile users, including the payment options. Your customers don’t want to spend time inputting all of their personal details and creating an account to make a purchase — allow them to check out as a guest and provide one-click payment options like PayPal. This will seriously increase the chances of them making that purchase
  • Your store needs to translate well onto the screen and have a high level of usability. With mobile devices fast becoming the chief purchasing medium, the importance of mcommerce is very clear. Large fonts, clever use of white space and a grid design used for product images are just a few of the things you can do to ensure your site is user-friendly, regardless of the device. Using an out-of-the-box platform like the Shopify website builder can help you get up and running with a mobile-optimized theme in no time. Take a look at Neil Patel’s in-depth mobile optimization guide for more help
  • Your leads should be able to easily pick up where they left off with an online transaction on their device. For example, if a shopping cart is abandoned or saved for later on a desktop, your shopping cart abandonment email should enable them to continue with the process and make a transaction on their mobile device (and vice versa). Read more about session regeneration here

Proactive customer support

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.