On-Page vs. Off-Page SEO (Part 1)

On-Page SEO

On-Page SEO refers to the set of practices and tools that, in broad figures, helps your site get indexed by crawlers and allows your site to appear in the SERPs (Search Engine Result Pages). On-Page SEO is the more technical of the two, but it can also describe the practices that make your site more engaging and more valuable for users. We’ve talked before about the interplay between human users and search crawlers (another type of “user”) in our piece on XML Sitemapping, so suffice it to say that to optimize content for one is usually the same as optimizing for the other.

  • Clarity of Purpose
  • Clarity of Topic and Meaning
  • Readability and Accessibility

Content

In the digital marketing industry, as we’re fond of saying, Content is Queen. The very first step for On-Page SEO, or for creating a digital presence in general, is to offer unique, engaging, original content. There is absolutely no long-term benefit in providing something unengaging, repetitive, vapid, or pointless, and all the SEO best-practices in the world won’t be able to drive traffic to bad content for long.

Markup

Here’s where On-Page SEO really shines. When we talk about markup, we refer to the elements of the coding of your site, not always plainly visible to users, that help identify, to a crawler, what your site does and what questions your content can answer.

Interlinking

This is another type of On-Page SEO that seriously enhances your site’s DA. By cross-linking your own content (other pages within the same root domain), with keyword-rich, natural-language (so unforced) anchor text, you help crawlers find related content, you improve user experience, you increase your domain and page authority, and you can often improve the rankings for the linked content as well.

Coming Soon

That’s it for our digital marketing breakdown of On-Page SEO. Stay tuned for Part Two, coming soon, in which we’ll take a look at Off-Page SEO, and we’ll compare and contrast the two. Keep an eye on our Facebook page for updates!

Colibri Digital Marketing

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