SEO COPYWRITING: 10 TIPS FOR BETTER CONTENT & RANKING

  • What is “SEO Copywriting”?
  • How can you be better at SEO copywriting?

WHAT IS SEO COPYWRITING?

We all know what happens when you type a question into a search engine and hit “enter”– you get a list of search results that are relevant to your search term. To understand what marketers do to appear on that list, we’ve broken down the main components of SEO copywriting for you:

10 SEO COPYWRITING TIPS

Here are 10 tips on how to use SEO to make your content go further:

STEP 1: WRITE FOR THE RIGHT AUDIENCE

To write good content, you need to know who you’re writing for. It is not easy to write content that appeals to the whole market. Although your copy should relate to your products or services, it should also suggest improvements to your targeted audience’s problems.

  • Who am I trying to reach?
  • How much does my audience know about the topic?
  • What content will engage them?
  • What actions do I want my readers to take?

STEP 2: CREATE AN ATTENTION-GRABBING HEADLINE

With headlines, you have a short amount of text to make a big impression. Don’t underestimate the power of a good headline. A clear and interesting headline sets the stage for your content by making a promise to your readers.

  • Brainstorm at least 15–20 headlines
  • Keep your headline simple, but interesting
  • Include powerful words to craft a striking headline
  • Use keywords that your readers are looking for in your headline

STEP 3: WRITE SIMPLE SENTENCES

Keep your copy simple and straightforward so readers can easily pick up your point. Only talk about one problem at a time and address each point individually to make sure your content is easy to understand.

STEP 4: STRUCTURE YOUR CONTENT

The quality of your content is important, but keeping your content organized is just as important. Breaking your content into smaller paragraphs makes for an easier read that will keep your readers engaged.

STEP 5: USE KEYWORD-RICH PHRASES

Using keywords in your copy will help search engines figure out what keywords you want your page to be ranked for. Although it is important to include the same keywords several times in your copy, don’t overload your copy with an excessive amount of keywords. Instead, select a few, but relevant, keywords to use.

STEP 6: INVEST IN ORIGINAL VISUALS

According to Venngage, about 49% of marketers said that investing in visual content is very important in reaching marketing goals. Out of the surveyed marketers, a total of 68% said visuals are either essential or highly important for their marketing strategies.

STEP 7: PROMOTE INTERNAL LINK BUILDING

Without internal links, your content’s ranking won’t improve on search engines! To make sure you get leads back to your website, include links in your content of other articles owned by you. This will not only help you land a higher ranking on Google, but it will also drive more traffic to your website. Great content will increase how widely your content is shared and engaged with. Other websites might choose to link to your article, so always aim for quality!

STEP 8: INCLUDE STATS AND QUOTES

Link highly authoritative sources or websites in your content so audiences can use the information to assess the accuracy of your piece. These links allow a search algorithm to understand the relationship between your topic and web tags better. It will also help you improve the content relevance in targeted keywords.

STEP 9: MONITOR YOUR ACTIVITY

Remember to stay on top of your game by monitoring your copywriting efforts. Analyze how well your piece is performing by checking the bounce rate, how long your audience spends on the site, and all interactions with your content. If there is a huge drop off in engagement, it might indicate that the content is not what your audience is looking for, or that your content is too complex for your audience.

STEP 10: DO YOUR RESEARCH

Remember! Research is very important! Your content must have value to your readers. Adequate research will make sure your piece is credible, well-written, structured, and useful. Utilize your research skills in every step of the writing process. Research an ideal way to organize your thoughts, craft narratives, make arguments and share your newfound knowledge with the world.

TAKEAWAY

Search engine optimization is one of the most important tools of new-age businesses. Having a command of this tool can help you reach a wider array of opportunities by encouraging more people to engage and collaborate with your content.

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.