The Best B Corp Values to Focus on in 2020

B Corp Values to Follow


B Corp businesses commit to being mission-driven. This means taking their goal of sustainability and fair business practices to the next level through their actions and ideals.


B Corps have an obligation to report their social and environmental performance. They have to be honest about how ethically their company is accomplishing their mission. Transparency helps them build trust with others and gives them credibility. By doing a rigorous assessment of the impact of a company’s practices on employees, customers, community, and environment, you are able to clearly see how you must improve to build a relationship of mutual trust with your community, and hold yourself accountable for the actions you take.


Accountability helps people stay focused on the important task at hand, which is implementing your values and resulting business objectives. It increases productivity because it provides a foundation for people to take responsibility for their actions. This goes for both personal and professional situations.


Building a sense of community is vital to one’s survival. Humans are social beings. We need to connect with others through sharing interests, and communicate our feelings and our stories to others. The desire for belonging and self-expression leads to creating a diverse and connected community.


There are many values that B Corporation believes in that we can apply to business and personal life. B Corps are a great example of communities working for good and looking to generate a positive impact that improves our world. 2020, with all its ups and downs, invites us to take a moment to reflect on ways we can do better and be better. There are small steps and innovative ways of doing things that can improve our lives and the lives of those that surround us. Today might be the perfect day to reflect and brighten up your 2020.
Interested in becoming a B Corp or having tailored, mission-driven marketing for your business? Schedule a meeting with us and get your free digital marketing strategy session here!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.