The Best Video Marketing Guide * Colibri Digital Marketing

Purpose: Awareness

  • Be short (30 to 90-seconds)
  • Have some helpful & informational content
  • Have a call to action that leads to more in-depth content that can be accessed by landing page forms

Purpose: Consideration

  • Be between 2 to 10 minutes
  • Contain informative and engaging content
  • Explain solutions
  • Show testimonials
  • Show product demos
  • Include or cite case studies
  • End with a call to action that leads to the decision-based video below

Purpose: Decision

  • Include FAQ’s
  • Show reviews, testimonials, and unboxing
  • Include product guides
  • Call to action should lead to purchase offers and discounts

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