The Importance of SEO and Increasing Your Page Authority

What is Page Authority?

In short, Page Authority is a predictor for how well a page is likely to rank in general. It’s meant to be used as a way to compare two wholly unrelated pages, or to measure progress toward performance targets. Among other things, it lets you find common ground between a blog post on, say, top San Francisco digital marketing agencies, and one on virtual reality marketing. Regardless of their relative quality, it will be easier for the VR marketing post (with the more niche title) to rank based on keywords alone, so typing in the titles and seeing which post ranks higher isn’t a fair test if you’re trying to compare the two.

What Is Page Authority Based On?

It’s calculated based on a variety of trust scores, but the core of it is just the same as the core of Google’s ranking algorithm (originally, PageRank, way back in 1997) has always been. Page Authority is heavily based on the number of links to the page, and the relative trustworthiness of the linking sites. In practical terms, a page with high Page Authority will have a diverse link network from a variety of high-quality sites in a number of different spheres.

How Do I Increase My Page Authority?

That’s the million-dollar question. There’s no surefire way to increase your page authority, just like there are no other hard and fast guarantees in digital marketing. However, there are a few pretty strong bets:

Want Help Increasing Your Page Authority?

SEO, Page Authority, digital marketing… these things are all quite complex. But you don’t need to go it alone! Our team of experts at Colibri Digital Marketing can help you increase your page authority and more. Simply reach out for a free digital strategy session with our CEO Anna Colibri, and let’s get started!

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