TOP SOCIAL MEDIA MARKETING TRENDS TO FOLLOW IN 2020

SOCIAL MEDIA NETWORKING SITES STATISTICS FOR 2020

  • Facebook, launched in 2004, currently has 2.4 billion monthly active users and 1.6 billion daily active users.
  • YouTube, launched in 2005, currently has 1.9 billion monthly active users and 149 million daily active users. The average duration of YouTube visits is 40 minutes.
  • WhatsApp, launched in 2009, currently has 1.5 billion monthly active users and 1 billion daily active users.
  • Instagram, launched in 2010, has 1 billion monthly active users and 600 million daily active users.

THE SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2020

  • In terms of social media users by generation, millennials lead the tally with 90.4% of active social media users, followed by Generation X (77.5%), and Baby Boomers (48.2%).
  • An average of 2 hours 22 minutes per day is spent on social networks and messaging.
  • 73% of marketers believe that social media marketing has a ‘somewhat effective’ or ‘very effective’ role in business.
  • 54% of social media users and browsers use social media to research products.
  • 71% of consumers who had a positive experience with a brand on any social media channels are likely to recommend the brand to their friends and family.
  • 49% of customers consider influencer recommendations about a brand or a product on social media.

CURRENT SOCIAL MEDIA TRENDS

SAY ADIEU TO THE LIKE BUTTON ON INSTAGRAM

VIDEO CONTENT WILL RULE THE CHANNELS

THE INCLUSION OF SOCIAL COMMERCE ON MEDIA PLATFORMS

AUGMENTED REALITY WILL RAID THE SOCIAL MEDIA MARKET

INFLUENCER MARKETING WILL CONTINUE TO GROW

WRAPPING IT UP

AUTHOR BIO

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I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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