Using Twitter to Promote Your Business and Improve SEO • Anna Colibri
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This guest post was contributed by Square 1 Group, a digital marketing firm.
Twitter is an extraordinary social media tool, connecting you with industry leaders, marketing professionals, and new customers. But did you know that Twitter can also boost your site’s SEO rankings? In this post, we’ll take a look at some lesser-known strategies that you can utilize to make Twitter your business partner for 2017!
We’re all familiar with Twitter’s 144-character posts, since the quip-friendly format has taken mainstream media by storm. Twitter’s platform also incorporates profile pages, and you can use these to ensure that any Twitter reader or follower has a clear picture of your company before they visit your website. Make sure that images incorporate your logo. Where possible, make sure that graphics on your profile page match the format and color scheme of your website.
The bio on your profile page serves as a concise introduction to your business. Optimize it with the same principles you already use to generate content for your website. Make sure that your bio features your company name, and employs a professional tone consistent with all text on your website and other social media pages. Don’t forget to link to your website, as well as any “intro” material that you want your customers to see right away.
Social-media upkeep can feel like a major drain on scant resources. You can use scheduling apps to stay organized, but you can also build your Twitter presence by asking your employees to help out. Team presence can give prospective customers a strong impression of responsive professionalism. For best results, Twitter handles and profiles should be standardized for all employees interacting on Twitter. Consider creating a brief “style guide” for all employees to create a consistent tone.
Don’t Ask, Don’t Get
You’ve heard about call-to-action phrasing and how it can direct customers to sign up for your mailing list or click through to your website. Use the same principle to boost your tweets! Don’t ever be afraid to ask your followers to retweet, mention, or favorite your tweets — or share content with a fresh tweet. You can even tie retweeting to a promotion or giveaway to inspire followers.
Tracking mentions will facilitate dialogue, especially if you make it a policy to respond to mentions when you can. Customers and fans are more likely to reach out to businesses on Twitter, which gives you an opportunity to showcase premier customer service along with product and brand awareness. Positive — and funny — customer interactions can sometimes go viral and inspire media coverage, so never underestimate the importance of a Twitter exchange.
If you’re active on Twitter, you’ve probably read a lot of tweets — and you’ve probably read a lot of half-tweets! A surprising number of corporate accounts ignore the character limit and formatting constraints. The result is a string of clunky, confusing tweets and vanished links. Remember, you’re not only trying to get the word out — you’re trying to garner retweets and shares. How do you do that? Give people space to add their own comments.
The best — and most challenging — strategy for boosting your SEO is to regularly update your website with quality content. This is why many companies invest in professionally-written content to post on blogs and other social media platforms. You can apply this same technique to your Twitter feed, by making a plan to tweet interesting and relevant information multiple times per day. Make sure that you tweet every in-store event, sales promotion, and update to your blog.
You already know how crucial it is to organize blog posts and other text on your website around the keywords you want to rank for. Use the same technique for Twitter. Add keywords and phrases to your Twitter bio and use them — organically! — in your tweets. You can also use keyword inclusion to create a consistent tone and voice across platforms.
Getting comfortable on Twitter takes a little time and careful strategy, but keep in mind that you can make use of the same strategies you’ve already developed to enhance your online presence and boost SEO via your website. With these components in mind, you shouldn’t have any trouble using Twitter to promote your business and improve your search engine ranking!
About the Author: Square 1 Group is a boutique digital marketing firm based in Los Angeles, California. Our technological expertise creates an outstanding knowledge base for companies looking to expand their business online. We pride ourselves on crafting beautiful websites for a multi-screened world, and we’re happy to assist you in building a strong social media presence.
Originally published at colibridigitalmarketing.com on January 26, 2017.