Why Search Agencies Should Embrace the Adjacency of Email Marketing

Making the case for email

High ROI

Just plain cheap

Makes other channels more effective

Last best option?

Why agencies should offer email

Your customers know it works.

It’s a concrete deliverable.

It leverages existing offerings.

It’s predictable.

You can expand it over time.

Tactical ingredients for success with email

Use a reputable Email Service Provider.

Be consistent.

Choose a mobile-first template.

Include an email signup button or form prominently on your website.

The specific place of newsletters

A great option or a strategic imperative?



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Anna Colibri

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.